The supposedly most important user has been missing on the Twitter platform since the beginning of January.But that doesn't hurt the US group.
On Tuesday he announced the recent quarterly balance sheet.Even before Trump's exile, the short message service continued to grow significantly.
Sales increased by 28 percent of the year to around $ 1.29 billion ($ 1.06 billion.Euro).With his advertising, Twitter can reach 192 million people per day.
Twitter runs without Trump.This is how the message could be behind the disclosure of the quarterly balance: In January, the number of users had grown faster than on average over the past four years, the short message service on Tuesday emphasized.Trump's account had been closed to the US capitol at the beginning of January after the attack of his supporters indefinitely.
It is unusual that Twitter reveals information about the development in a single month, but the service referred to the "unusual circumstances".Trump was considered a crowd puller for Twitter.He had repeatedly attracted great attention in recent years with his often controversial tweets, most recently around the US presidential election.
Twitter driver: sporting events, large award ceremonies and entertainment
However, Twitter boss Jack Dorsey emphasized that the service does not depend solely on news and politics."We are a platform that is obviously greater than every single topic and every single account," he said in a telephone conference with analysts at current quarterly figures.Among other things, sporting events, large award ceremonies and entertainment are important.
In the past quarter, the increase in the number of users accelerated again.For some time now, Twitter has only called the number of users that the service in its own apps or in the web version can reach every day with his advertising.It rose from 187 to 192 million within three months.Twitter was harder in the US election campaign and the Corona crisis against extremist views and false information about the virus and vaccines.Some of the measures would have had a "small but measurable" negative effect on the number of users.
Sales increase to 1.29 million.US dollar (approx..1.06 million.Euro)
Sales rose by 28 percent in the year to around $ 1.29 billion (approx..1.06 million.Euro).The quarterly win jumped from almost $ 119 million to $ 222 million (approx..183 million.Euro).For the current quarter, Twitter expects at least an increase in sales from 16 percent to $ 940 million ($ 742 million.Euro).
Twitter earns his money mainly with ad products - such as the possibility of placing tweets in timelines of users.At the same time, experimentation should also be carried out with non-described subscription ideas-but they would not make a noticeable contribution to sales next year, it said on Tuesday.Twitter still sees great potential for personalized advertising.After all, you know what a user is interested in for.At the same time, Twitter should be more useful thanks to algorithms that filter messages according to the interests of users.
dpa / jsk
