For young entrepreneurs who have developed a new food, it is a big dream: selling your own product in a supermarket across Germany and being able to generate a lot of customers.In "The Delicious Idea in Germany", VOX and REWE offer promising start-ups from the areas of food and drink an exciting way to finally be listed in the supermarket.Hani Alhay also dreams of this.He invented the potato kebab sausage and now wants to successfully bring them to customers.But what is behind it and how did Hani come up with the crazy idea?We will show you that in the video.
Who takes the chance of his life?
For the new VOX show with Amiaz Habtu, the founders meet 100 supermarket customers, which they have to convince when tasting their food innovation.In the course of the show, it is important for the start-ups to prevail against other new dishes and drinks in order to ultimately emerge as the winner of "The most delicious idea in Germany".The winning product is then available nationwide on the REWE markets shelves-for the start-up this may mean the beginning of a steep career.
Watch the "most delicious idea in Germany" on TVNow
"The most delicious idea in Germany" starts at VOX from Sunday, September 12, 2021 at 8:15 p.m.Of course, the episode is also available in the live stream, or for subsequent access to TVNow.(rgä)
