Growth in the Corona crisis?Growth by Instagram Shopping and Instagram live?Corona pandemic has given companies and especially KMUs with new challenges.Miriam Jacks from Jacks Beauty Line shows how to master these challenges.Instagram and Facebook in particular were crucial for growth.But what makes Jacks Beauty Line's success and what is Miriam so well with her team that most products are now being sold via Instagram?
We have spoken to Miriam about the developments of the past twelve months and she shows you what your success factors are.Miriam responds to the great potential of Instagram live, which occupies an important part of Instagram communication.In general, videos on Instagram play a decisive role in a wide variety of forms, because only here can the products be shown correctly in use.
The combination of the company account and the personal profile of Miriam is also interesting.
In addition to the interview, you will also find a video of Miriam in the article, in which she also gives a few numbers that underpin the positive development despite (or just through) corona.
"We never did so many Instagram Lives before the crisis"
Despite the Corona pandemic, you could significantly increase your sales.How have your marketing activities have changed through Corona pandemic, especially on Instagram?
Miriam Jacks: We never made so many Instagram live before the crisis and also did not go to make-up workshops with other influencers live to make our products better known.In fact, everything only came with the crisis when we had time to focus on.
Due to the Corona crisis, the focus is now on the sale with Instagram shopping?
Miriam Jacks: We are currently selling the most via Instagram by far.But also because we built up a very stable and loyal community through our content last year.We are the afterwork party for women on Friday evening.
What is the success of Instagram shopping for you?Is that pure tagging of products, or is it the content that is crucial for success?
"An advertisement doesn't bring as much as an hour of live shopping"
Miriam Jacks: It is definitely the content that decides on the buying behavior of a customer.An advertisement does not bring as much as an hour of live shopping, where I bring our products closer to the followers.In addition, a product in the application and the style must convince before a customer spends a lot of money on it and you can definitely show that in a dialogue with another trusting person who does not belong to the company.
Is there a format that works particularly well on one side with Instagram shopping and is well received by your community on the other hand?
Miriam Jacks: Definitely the live make-up workshops with me!Here I show various women different, portable make-up looks that women can do at home Easy.
"Reels have the best range by far, but are too short to explain."
What role do videos in Instagram generally play for you?You have already mentioned Instagram live.What about videos in the feed and stories, IGTV, or even reels?
Miriam Jacks: Videos convey much better what our product can do.As a photo, our brushes look nice, but the result of how the brush makes the make-up look on the skin..Reels are by far the best range, but are too short to explain.We are happy to use you as a supplement to live or IGTVS.We save most of the prefabricated make-up tutorials as IGTV and can clearly see that they are watched even more later.
You like to create a lot of videos and feel comfortable in front of the camera.Do you have tips for people who don't feel as comfortable in front of the camera as you?And maybe a special tip for Instagram?
Miriam Jacks: You just have to do it, preferably every day and get used to the sight.Haha.I couldn't see and hear myself at the beginning, but it is a pure habitual matter.I really enjoy going live, I would almost call it a hobby.But if it doesn't like or.Bring joy, it is also difficult to learn it.
What are the next steps on Instagram for you?Maybe you will soon become a "influencer" yourself, or will soon also be planning your own collaborations for your products?
Miriam Jacks: We are currently developing new formats, after a year make-up workshops non stop, I feel like something else.We want to create theme nights, make bathrooms checks with celebrities and influencers, develop further styling formats with our customers and and and and and.My dream is to found the Self Love Academy because I know through my job as a make-up artist that an unbelievable number of people don't like themselves and constantly ruins themselves although they have no reason to do so.We would like to build a kind of coaching program around the topic.Let's See.We'll talk to ourselves in half a year.😉
Thanks for the interview and your time Miriam!
Jan Firsching
Blogger in Charge bei Futurebiz, Speaker, Autor und Senior Digital & Social Media Berater bei der Agentur BRANDPUNKT.Jan Firsching advises brands and companies on the development of digital and social media strategies.To Futurebiz Consulting
Blogger in Charge at Futurebiz. Speaker, author and senior digital & social media consultant at the BRANDPUNKT agency.Jan Firsching Advises Brands and Companies on the Development and Implementation of Digital and Social Media Strategies.
