The competitive environment in e-commerce is becoming increasingly tough - for companies this means: only those who are visible, relevant and user-friendly have a chance of turning visitors into loyal customers. The principle applies: "Good experience is good business". The user experience should also be the focus of sales offers and advertising campaigns. However, this does not always apply to simply giving away discounts. Four rules to keep in mind:
In order for customers to develop any interest in a sales campaign at all, the benefits and value of the campaign must be easy to understand. Do: Get a free gift worth 15 euros with a purchase of more than 50 euros. Click now. Don't: Receive 15 loyalty points for a purchase of more than 50 euros.
