Whether chic sports shoes, baby food, make-up or luxurious electric SUVs: With clever marketing, low prices and last but not least by appealing to national feeling, Chinese brands are making serious competition for global suppliers on their home market.
22/02/2021, by René Kerkhoff, analyst for the technology, automotive and retail sectors and fund manager of DJE – Mittelstand & Innovation, DJE Kapital AG
