The advantage of Pinterest: The platform starts much earlier in the funnel, at the moment of browsing and inspiration when users are still looking for open inside.Instead of having to know exactly what you want to have and simply checking this purchase, the Pinterest users discover: inside ideas and products while you are browsing-and if you have found something that exactly fits your wish and taste, you can do thisbuy directly.As with a shopping stroll in real life.
Und so gehen Marken vor, wenn sie mit Shopping auf Pinterest starten wollen:
1.Set up shop
The basis for every pinterest activity is your own shop.With just a few clicks, this can be created:
2.Scaling sales
In order to reach even more users: Pinterest offers a number of ads tools: Shopping ads apply for catalogs and use the information from the dealer feed.Tip: The more information is stored in the feed, the better it is!Pinterest has also found out: When brands add shopping to your advertising mix, this leads to three times more conversions and sales as well as a doubling of the incremental return-on-ad spend (Roas) (source: pinterest conversion lift meta analysis, global, 2020).
3.Demonstrate effect
Pinterest also offers detailed insights into the complete brand presence of dealers on the platform.There are two options for this:
With the introduction of the many new shopping functions, Pinterest not only strengthens the shop presence for brands on the platform and increases the chance that their products will be discovered and bought.But also improves and simplifies the inspiring shopping experience for users: inside.Because inspiration is that in the end makes the difference between shopping and buying.
Anyone who missed the How-to-Workshop can watch it again in full length!
