"RTLplus" has been given a new name. The niche channel launched on free TV in June 2016, which is primarily aimed at female viewers aged 45 and over, was renamed “RTLup” as part of the comprehensive and cross-platform bundling of forces under the RTL brand.
According to RTL, the free-to-air TV broadcaster recently set new records and is now one of the largest of the small TV broadcasters in Germany. Analogous to the naming of VOXup, the two special interest channels operate as a clearly recognizable up-line of RTL and VOX. With the renaming, which has been on air since September 15, the station shines in a new but familiar light in the RTL brand cosmos.
The health show "How are you?", which starts in September, is of central importance for the strategy outlined. In the new show, presenter Katja Burkard, together with experts, wants to help answer all the questions and topics that concern millions of Germans about health and prevention - competently and responsibly. While the channel's focus has so far been primarily on entertainment, "How are you?" will also open up the service area for RTLup and thus make the offer more diverse.
In addition to NITRO and VOXup, RTLup ideally complements the existing offers of RTL Deutschland as a linear channel and efficiently serves the viewer segment of 14 to 59 year olds with the core target group of women over 40 years of age. In this target group, RTLup was able to report a record monthly market share of 3.2%. But with the total audience (3+), RTLup was stronger than ever with 2.2% in July.
The renaming of the station, which was announced in the spring, is a logical step against the background of strengthening the RTL brand as Europe's leading entertainment brand and harmonizing the brand architecture. The SVOD service TVNOW will be repositioned later this year under the name RTL+.
How to receive RTLup
RTLup can be received via satellite Astra 19.2° East, in the Vodafone cable network and via Magenta, TV NOW PYUR and Waipu TV. In Austria, the RTLup Austria channel is distributed via the platforms A1, TV NOW, Magenta and via the satellite Astra 19.2° East. You can find out how to receive the station via the platforms in Germany and Austria here.
Renamed to satellite Astra 19.2° East - received data
The renaming to RTLup also took place on the former program slot of the channel RTLplus via satellite Astra 19.2° East, on the frequency 12,188 H, SR 27500, FEC 3/4, DVB-S – QPSK. The broadcast is free of charge and unencrypted in conventional standard digital (SD) image quality. The version with an advertising window for Austria was also renamed RTLup Austria. The channel broadcasts on frequency 11.244H, SR 22000, FEC 5/6.
www.rtl-up.de
